Mechanical Brides: Women and Machines from Home to Office

Ellen Lupton

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Media, Gender, and Advertising Gender and Feminist Studies American History and Culture

Abstract

Considering gender segregation, both implicit and explicit, this text explores the workplace and home by linking appliances and business equipment to their life in culture. The social, economic and sexual meanings of objects revealed through advertising, photo-journalism, film stills and an analysis of changing design styles. The text should appeal to those interested in advertising, industrial design, American studies or women's studies.

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2000Taking Women Seriously: Lessons and Legacies for Educating the Majority 2008Gender, work and technology in the information workplace: from typewriters to ATMs 2002Innovative Junctions: Office Technologies in the Netherlands, 1880-1980 2006Deconstructing Laundry: Gendered Technologies and the Reluctant Redesign of Household Labor 2004Literacy and the Writing Voice 2016Deep time of the museum : the materiality of media infrastructures

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