Corporate Purpose: Why it Matters more than Strategy

Shankar Basu

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Organizational Strategy and Culture Leadership and Management in Organizations Management and Organizational Practices

Abstract

This text examines the reasons behind the success of Toyota. It looks at the many theories about why some companies are so successful but concludes that the real driver of decisions and actions is Toyota's corporate purpose which is crafted in its stakeholders power structure, its environment and its cultural values and assumptions.

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