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Basic Marketing Research
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Basic Marketing Research (1988)Basic Marketing ResearchThe Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity (2013)The Mediating Effects of Bran…Exploring the role of dynamic capabilities in firm performance under the resource-based view framework (2013)Exploring the role of dynamic…Persuasive messages on information system acceptance: A theoretical extension of elaboration likelihood model and social influence theory (2012)Persuasive messages on inform…Measuring psychographics to assess purchase intention and willingness to pay (2012)Measuring psychographics to a…Social exchanges as motivators of hotel employees’ organizational citizenship behavior: The proposition and application of a new three-dimensional framework (2011)Social exchanges as motivator…Wine Tourism, Environmental Concerns, and Purchase Intention (2010)Wine Tourism, Environmental C…ICT Adoption in Small and Medium Enterprises: an Empirical Evidence of Service Sectors in Malaysia (2009)ICT Adoption in Small and Med…Entrepreneurial resources, dynamic capabilities and start-up performance of Taiwan's high-tech firms (2007)Entrepreneurial resources, dy…Consumer complaint behaviour of Asians and non‐Asians about hotel services (2007)Consumer complaint behaviour …Capital Structure in Small and Medium‑ sized Enterprises: The Case of Vietnam (2006)Capital Structure in Small an…A perceptual mapping of online travel agencies and preference attributes (2006)A perceptual mapping of onlin…A Survey of Simulation Game Users, Former-Users, and Never-Users (2004)A Survey of Simulation Game U…Why do firms switch underwriters? 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  • 2000Development of a measure of workplace deviance.3,082 cited
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  • 2012Persuasive messages on information system acceptance: A theoretical extension of elaboration likelihood model and social influence theory332 cited
  • 2013The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity292 cited
  • 2009ICT Adoption in Small and Medium Enterprises: an Empirical Evidence of Service Sectors in Malaysia248 cited
  • 2007Consumer complaint behaviour of Asians and non‐Asians about hotel services230 cited
  • 2004A Survey of Simulation Game Users, Former-Users, and Never-Users229 cited
  • 2012Measuring psychographics to assess purchase intention and willingness to pay227 cited
  • 2011Social exchanges as motivators of hotel employees’ organizational citizenship behavior: The proposition and application of a new three-dimensional framework

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225 cited
  • 2006Capital Structure in Small and Medium‑ sized Enterprises: The Case of Vietnam192 cited
  • 2006A perceptual mapping of online travel agencies and preference attributes187 cited
  • 2010Wine Tourism, Environmental Concerns, and Purchase Intention184 cited