Part I: How We See. 1. To Sense. To Select. To Perceive. 2. Light and Colour. 3. The Eye, the Retina and the Brain. Part II: Why We See. 4. What the Brain Sees - Colour, Form, Depth and Movement. 5. The Sensual and Perceptual Theories of Visual Communication. Part III: The Ethics of What We See. 6. Visual Persuasion in Advertising, Public Relations and Journalism. 7. Images That Injure - Pictorial Stereotypes in the Media. Part IV: The Media Through Which We See. 8. Typography. 9. Graphic Design. 10. Informational Graphics. 11. Cartoons. 12. Photography. 13. Motion Pictures. 14. Television and Video. 15. Computers. 16. Networked Interactive Multimedia. 17. The More You Know, the More You See.
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