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Orissa has a distinguished craft heritage. The craftsmanship of the arts and crafts embodies a tradition, which lives in the creative imagination of the artists of the state. The beauty and charm of its crafts has always been a source of attraction to many Indian and foreign tourists. From time immemorial, Orissa has carved out a name for itself in the field of handicrafts. The gifted artisan could produce wonderful objects of craft from simple materials. Their rare artistic skill has been streamlined in the manufacture of exquisite household pieces. Orissa’s unique topography and the gracious nature bestowed their choicest blessings on the artisans of Orissa. Orissa handicrafts items are acknowledged to be among the best in the country and also abroad due to their beauty, elegance and exquisite designs. This sector of economy directly or indirectly provides employment to more than one lakh people of the state. The nimble fingers of the craftsmen turned every article they touched into a thing of joy. The present article focuses on identifying the challenges faced by the artisans for marketing their handicrafts. The study covers the overall problems being faced by the artisans. If proper measures are not taken to help the artisans and provide support to them, then the beautiful art will have to face extinction.
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