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Cited by

• 2005Parental Mediation of Undesired Advertising Effects258 cited
• 2003The effects of television advertising on materialism, parent–child conflict, and unhappiness: A review of research254 cited
• 2004Toddlers, tourism and Tobermory: Destination marketing issues and television-induced tourism225 cited
• 2003The Unintended Effects of Television Advertising212 cited
• 2010Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands196 cited
• 2005Identifying determinants of young children's brand awareness: Television, parents, and peers168 cited
• 2004Peer pressure and poverty: exploring fashion brands and consumption symbolism among children of the ‘British poor’163 cited
• 2011Children’s understanding of advertisers’ persuasive tactics155 cited
• 2010Towards a Holistic Approach of the Attitude Behaviour Gap in Ethical Consumer Behaviours: Empirical Evidence from Spain127 cited
• 2007Reducing Children's Susceptibility to Commercials: Mechanisms of Factual and Evaluative Advertising Interventions126 cited
• 2010How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry124 cited
• 2008The effectiveness of parental communication in modifying the relation between food advertising and children's consumption behaviour110 cited
• 2005