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PENGARUH BRAND AMBASSADOR TERHADAP BRAND IMAGE SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Survey pada pengguna LINE di Asia)

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References

1999Consumer behaviour and marketing strategy429 cited

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2020Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-201710 cited
2021The Role of Brand Ambassador, Event Marketing and Digital Marketing on Purchase Decisions User Shopee8 cited

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