The Redistribution of Methods: On Intervention in Digital Social Research, Broadly Conceived

Abstract

This paper contributes to debates about the implications of digital technology for social research by proposing the concept of the redistribution of methods. In the context of digitization, I argue, social research becomes noticeably a distributed accomplishment: online platforms, users, devices and informational practices actively contribute to the performance of digital social research. This also applies more specifically to social research methods, and this paper explores the phenomenon in relation to two specific digital methods, online network and textual analysis, arguing that sociological research stands much to gain from engaging with their distribution, both normatively and analytically speaking. I distinguish four predominant views on the redistribution of digital social methods: methods-as-usual, big methods, virtual methods and digital methods. Taking up this last notion, I propose that a redistributive understanding of social research opens up a new approach to the re-mediation of social methods in digital environments. I develop this argument through a discussion of two particular online research platforms: the Issue Crawler, a web-based platform for hyperlink analysis, and the Co-Word Machine, an online tool of textual analysis currently under development. Both these tools re-mediate existing social methods, and both, I argue, involve the attempt to render specific methodology critiques effective in the online realm, namely critiques of the authority effects implicit in citation analysis. As such, these methods offer ways for social research to intervene critically in digital social research, and more specifically, to endorse and actively pursue the redistribution of social methods online.

Cite this

Noortje Marres (2012). The Redistribution of Methods: On Intervention in Digital Social Research, Broadly Conceived. The Sociological Review. https://doi.org/10.1111/j.1467-954x.2012.02121.x

@article{noortje2012the,
  title  = {The Redistribution of Methods: On Intervention in Digital Social Research, Broadly Conceived},
  author = {Marres, Noortje},
  year   = {2012},
  journal = {The Sociological Review},
  doi    = {10.1111/j.1467-954x.2012.02121.x}
}

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