International Business and the Undergraduate Student:

Abstract

There is little doubt that the U.S. economy has become more international and that global issues are a growing concern of the business and academic communities. This paper examined the attitudes and perceptions of four hundred and thirty-one (431) undergraduate business school students toward the undergraduate course in International Business and a career in International Business. The results reveal significant differences between students interested in a career in international business and those non-interested. Significant differences in perception of the international business course are present. This study highlights a paradox. While students report strong agreement that international business provides a competitive advantage in career advancement and will accordingly become important in future career success, the vast majority are not interested in a career in international business. The study suggests several viable avenues for future research.

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