The dynamics of mass communication : media in transition

Abstract

Brief Contents Part I The Nature and History of Mass Communication Chapter 1 Communication: Mass and Other Forms Chapter 2 Perspectives on Mass Communication Chapter 3 Historical and Cultural Context Part II Media Chapter 4 The Internet and Social Media Chapter 5 Newspapers Chapter 6 Magazines Chapter 7 Books Chapter 8 Radio Chapter 9 Sound Recording Chapter 10 Motion Pictures Chapter 11 Broadcast Television Chapter 12 Cable, Satellite and Internet Television Part III Specific Media Professions Chapter 13 News Gathering and Reporting Chapter 14 Public Relations Chapter 15 Advertising Part IV Regulation of the Mass Media Chapter 16 Formal Controls: Laws, Rules, Regulations. Chapter 17 Ethics and Other Informal Controls Part V Impact of the Media Chapter 18 Social Effects of Mass Communication Glossary Photo Credits Index

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