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Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets
0 references·3 citing·9 second hop
Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets (1987)Market segmentation : using demographics,…Benefits Segmentation of Visitors to Latin America (2005)Benefits Segmentation of Visi…Dogs and cats rule: A new insight into segmentation (2004)Dogs and cats rule: A new ins…Using quality perceptions to segment customers in services (1998)Using quality perceptions to …Coefficient Alpha and the Internal Structure of Tests (1951)Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions (1990)Measuring Service Quality: A Reexamination and Extension (1992)Kleppners Advertising Procedure (1950)Market Segmentation (1974)Possessions and the Extended Self (1988)Marketing Research: Methodological Foundations (1977)Motivations for pleasure vacation (1979)Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley (1991)
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  • 2005Benefits Segmentation of Visitors to Latin America141 cited
  • 1998Using quality perceptions to segment customers in services25 cited
  • 2004Dogs and cats rule: A new insight into segmentation12 cited

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