The Effects of Portrayals of Gay Men on Homonegativity and the Attribution of Gender-Based Descriptors

Abstract

The present study examined the effects of a gay male television portrayal on a sample of 107 college-aged participants. Participants were exposed to either a representation of a feminine gay male character, representation of a masculine gay male character, or no gay male character and were subsequently asked questions to determine the stereotypes they associate with gay men and their overall level of homonegativity. Results indicated that political identification was a significant moderator of the relationship between exposure to depictions of a gay character and levels of homonegativity and between exposure and the application of gender-based descriptors to gay men. Findings suggested that the mere presence of a gay male character, whether masculine or feminine, primed homonegative attitudes and opinions about gay male masculinity and femininity.

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