For Sale: Subliminal Bias in Textbooks.

Abstract

a learner positive or negative attitudes about self, race, religion, regions, sex, ethnic and social class groups, occu pations, life expectations, and life chances. Inadvertent bias, as often the result of omission as commission, can influence the impact of educational programs. ...The company is obviously con cerned about the needs of its custom ers and intends to handle these needs with fairness and a sensitive regard for cultural, ethnic, regional, and racial differences. In accord with this con cern, Ginn and Company is seeking to

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