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Strategy is about future creation. Firms differ not just because they have different value chains\nand activity systems or different resources and competencies, but because they envision\ndifferent futures. They differ because people in charge of formulating and implementing\nstrategy have their own visions of the firm�s future, which are different from those of other\nfirms. This paper provides a preview of the current thinking on the knowledge-based view of\nstrategy. This view recognizes that an essential feature of strategy is to interpret the particular\nsituation at hand and continuously create the future within the social context. The knowledgebased\nview of strategy differs from other schools of thought in strategy in its singular focus on\nknowledge as the driver of strategy. This paper analyses how the knowledge-based view of\nstrategy complements the traditional schools of strategy by injecting new thinking along this\nthree dimensions: putting humans at the center of strategy, treating strategy as a dynamic\nprocess, and having a social agenda
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Papers that cite the same references — the relational fallback while embeddings are still backfilling.
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