Reindeer and magic numbers

Abstract

All parties to stereotyping negotiate and share somewhat overlapping yet contradictory models of themselves and of others. These models color anticipation, enactment, interpretation, and recollection of social behavior. Reindeer‐owning, entailing breeding, herding, and harvesting of the animals, is built into the consensual stereotype of the Saami, even though this occupation characterizes only ten percent of the population of this minority people. Yet virtually all Saami accept and manipulate the coin of reindeer when dealing with strangers, whether Saami or not. One could assert that a simple algorithm summarizes the inflation of herd‐size for owners and the invention of herd by non‐owners of reindeer.

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