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Linkage between Persuasion principles and Advertising
5 references·0 citing·26 second hop
Linkage between Persuasion principles and Advertising (2012)Linkage between Persuasion principles and…Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising (2012)Persuasion in the Marketplace…Predicting and Changing Behavior: The Reasoned Action Approach (2009)Predicting and Changing Behav…Strategies for Resisting Persuasion (2003)Strategies for Resisting Pers…Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories (1999)Consumers' Processing of Pers…Mood and judgment: The affect infusion model (AIM). (1995)Mood and judgment: The affect…A Theory of Social Comparison Processes (1954)A Theory of Cognitive Dissonance (1957)Inoculation Theory of Resistance to Influence at Maturity: Recent Progress In Theory Development and Application and Suggestions for Future Research (2005)Increasing the Effectiveness of Communications to Consumers: Recommendations Based on Elaboration Likelihood and Attitude Certainty Perspectives (2006)A Theory of Cognitive Dissonance (2017)Political Attitudes and the Processing of Misinformation Corrections (2018)The Psychology of Interpersonal Relations. (1958)The case for motivated reasoning. (1990)ATTITUDES AND ATTITUDE CHANGE (1997)Attitude Change: Persuasion and Social Influence (2000)SERVICE WITH A SMILE: EMOTIONAL CONTAGION IN THE SERVICE ENCOUNTER. (2001)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)Attitudinal effects of mere exposure. (1968)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Judgment under Uncertainty: Heuristics and Biases (1975)Effects of Integrating Advertising Ethics into Course Instruction (2016)The Deceptiveness of Sponsored News Articles (2016)‘Student Switch Off!’: how do university students respond to a corporate-sponsored pro-environmental social marketing campaign? (2018)The Protective Action Decision Model: Theoretical Modifications and Additional Evidence (2011)The theory of planned behaviour: Reactions and reflections (2011)The theory of planned behavior: Frequently asked questions (2020)
this work references cited by second hop

References

  • 2009Predicting and Changing Behavior: The Reasoned Action Approach5,813 cited
  • 1995Mood and judgment: The affect infusion model (AIM).3,469 cited
  • 1999Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories368 cited
  • 2003Strategies for Resisting Persuasion191 cited
  • 2012Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising52 cited

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