References

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• 2003The Technology Acceptance Model: Past, Present, and Future2,570 cited
• 1988The Measurement of End-User Computing Satisfaction2,448 cited
• 1996Advertising Value and Advertising on the Web1,361 cited
• 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
• 1999Attitude toward the Site877 cited
• 2002Quality and effectiveness in Web-based customer support systems508 cited
• 1999Survey of Internet users' attitudes toward Internet advertising420 cited
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• 1990Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact213 cited
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• 2011Trust in Internet Shopping181 cited
• 2002Consumer response to Web sites and their influence on advertising effectiveness