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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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Cited by

  • 2008Is synergy always good? Clarifying the effect of innovation capital and customer capital on firm performance in two contexts44 cited
  • 1996Consumer culture and participatory democracy: The story of coca‐cola during World War II40 cited
  • 2005Globalisation and globesity: the impact of the 2008 Beijing Olympics on China30 cited
  • 2015Bottles, Bubbles, and Blood: Jean Toomer and the Limits of Racial Epidermalism28 cited
  • 2007PROMOTING SOCIALIST CITIES AND CITIZENS:21 cited
  • 2010Alchemy in Eden: Entrepreneurialism, Branding, and Food Marketing in the United States, 1880–192016 cited
  • 2007“WOWMAN! THE WORLD’S MOST FAMOUS DRUG-DOG”:16 cited
  • 2004Revisiting the “Whole Gospel” : Toward a Biblical Model of Holistic Mission in the 21st Century10 cited
  • 2011Architektura korporacji. Analiza teoretyczna i metodologiczna8 cited

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