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Using PLS to Investigate Interaction Effects Between Higher Order Branding Constructs · Study

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ChapterUsing PLS to Investigate Interaction Effects Between Higher Order Branding Constructs

Bradley J. Wilson2009

Chapter2009

Using PLS to Investigate Interaction Effects Between Higher Order Branding Constructs

Bradley J. Wilson

148 citations·0/0 files stored·Springer eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1951Coefficient Alpha and the Internal Structure of Tests 1988Structural equation modeling in practice: A review and recommended two-step approach.1986Self-Reports in Organizational Research: Problems and Prospects 2025Advances in Consumer Research 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1996Structural Equation Modeling: Concepts, Issues, and Applications.1998Modern Methods for Business Research

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Year2009

Typechapter

Published2009-11-16

VenueSpringer eBooks

Languageen

Citations148

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-540-32827-8_28

openalex_workW1546354167

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