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The Secrets of Word‐of‐Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth
0 references·4 citing·17 second hop
The Secrets of Word‐of‐Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth (2002)The Secrets of Word‐of‐Mouth Marketing: H…Strategi Pemasaran: Implementasi Promosi Word of Mouth Terhadap Minat Nasabah Memilih Produk Bank (2023)Strategi Pemasaran: Implement…Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention (2019)Spreading the Word: How Custo…Consumer Behaviours Towards ECO-Cars: A Case of Mauritius (2016)Consumer Behaviours Towards E…Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective (2008)Examining the Antecedents and…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Introducing COBRAs (2011)How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction (2014)Cronbach's Alpha: A Tool for Assessing the Reliability of Scales (1999)Exploring the usefulness of a conceptual framework as a research tool: a researcher's reflections. (2004)Going green to be seen: Status, reputation, and conspicuous conservation. (2010)Organizational Information Requirements, Media Richness and Structural Design (1986)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)The interplay between multichannel integration quality, service convenience, service experience, multichannel perceived value and e-WoM (2024)Do peer-to-peer interaction and peace of mind matter to the generation Z customer experience? A moderation-mediation analysis of retail experiences (2025)PENGARUH STRATEGI PEMASARAN WORD OF MOUTH (WOM) DAN PRODUK PEMBIAYAAN SYARIAH TERHADAP MINAT DAN KEPUTUSAN MENJADI ANGGOTA (NASABAH) PADA BAITUL TAMWIL MUHAMMADIYAH (BTM) KOTA BANDAR LAMPUNG (2017)The Effect of Social Density on Word of Mouth (2018)Pengaruh literasi keuangan, literasi digital, digital marketing, brand image dan word of mouth terhadap minat generasi z pada bank syariah (2022)
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  • 2008Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective635 cited
  • 2019Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention92 cited
  • 2016Consumer Behaviours Towards ECO-Cars: A Case of Mauritius6 cited
  • 2023Strategi Pemasaran: Implementasi Promosi Word of Mouth Terhadap Minat Nasabah Memilih Produk Bank5 cited

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