This paper develops dialogue between geographers’ engagement with emotion, embodiment and affect, and geographical research on alcohol, drinking and drunkenness. In doing so, we focus on the long-running ‘moral panic’ relating to alcohol-related violence, disorder and drunken behaviour in urban public space. We argue there has been an ontological and epistemological impasse in ‘alcohol studies’ between approaches that have considered the biological, physiological and psychological impacts of alcohol consumption and those focused on social and cultural practices. While there has been an artificial separation, and hence under-theorisation of the relationships between emotions, embodiment, affect and everyday uses of alcohol, we develop an argument that signals the possibilities of a more nuanced and sophisticated approach. We present empirical research from the UK and offer theoretical, methodological and policy-relevant conclusions.
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