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CUSTOMIZED PRODUCTS: THE INTEGRATING RELATIONSHIP MARKETING, AGILE MANUFACTURING AND SUPPLY CHAIN MANAGEMENT FOR MASS CUSTOMIZATION
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CUSTOMIZED PRODUCTS: THE INTEGRATING RELATIONSHIP MARKETING, AGILE MANUFACTURING AND SUPPLY CHAIN MANAGEMENT FOR MASS CUSTOMIZATION (2007)CUSTOMIZED PRODUCTS: THE INTEGRATING RELA…Evaluation of postponement structures to accommodate mass customization (2004)Evaluation of postponement st…The manufacturing strategy‐capabilities links in mass customisation and agile manufacturing – an exploratory study (2003)The manufacturing strategy‐ca…Agile supply chain capabilities: Determinants of competitive objectives (2003)Agile supply chain capabiliti…A conceptual model of supply chain flexibility (2003)A conceptual model of supply …Towards high value-added products and services: mass customization and beyond (2002)Towards high value-added prod…Mass customization: Literature review and research directions (2001)Mass customization: Literatur…Markets of one : creating customer-unique value through mass customization (2000)Markets of one : creating cus…The personalised marketplace: beyond the 4Ps (1999)The personalised marketplace:…Relationship marketing defined? An examination of current relationship marketing definitions (1999)Relationship marketing define…Mass customization: The new frontier in business competition (1999)Mass customization: The new f…Is your company ready for one-to-one marketing? (1999)Is your company ready for one…The four faces of mass customization. (1998)The four faces of mass custom…Supply Chain Management: Implementation Issues and Research Opportunities (1998)Supply Chain Management: Impl…From mass production to flexible/agile production (1997)From mass production to flexi…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Agile Manufacturing: Forging New Frontiers (1994)Agile Manufacturing: Forging …The Nature of the Firm (1937)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Process innovation: reengineering work through information technology (1993)Issues in Supply Chain Management (2000)Arcs of integration: an international study of supply chain strategies (2001)Towards a theory of supply chain management: the constructs and measurements (2004)Content Analysis for the Social Sciences and Humanities. 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(1976)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)The Impact of Quality Management Practices on Performance and Competitive Advantage (1995)Putting the enterprise into the enterprise system. (1998)Application of machine learning techniques for supply chain demand forecasting (2007)Antecedents and enablers of supply chain agility and its effect on performance: a dynamic capabilities perspective (2012)A methodology for achieving agility in manufacturing organisations (2000)Agile manufacturing in practice ‐ Application of a methodology (2001)Redesigning Supply Chains using Blockchain-Enabled Circular Economy and COVID-19 Experiences (2020)Variety for sale: Mass customization or mass confusion? (1998)The Antecedents and Consequences of Customer-Centric Marketing (2000)Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences? (2009)A Strategic Framework for Customer Relationship Management (2005)Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma (2005)The Role of Relational Information Processes and Technology Use in Customer Relationship Management (2005)The role of product architecture in the manufacturing firm (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Technology Infusion in Service Encounters (2000)
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References

  • 1998Supply Chain Management: Implementation Issues and Research Opportunities2,437 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1999Mass customization: The new frontier in business competition2,322 cited
  • 2001Mass customization: Literature review and research directions1,311 cited
  • 1998The four faces of mass customization.944 cited
  • 1994Agile Manufacturing: Forging New Frontiers657 cited
  • 1999Is your company ready for one-to-one marketing?612 cited
  • 2003Agile supply chain capabilities: Determinants of competitive objectives541 cited
  • 2003A conceptual model of supply chain flexibility511 cited
  • 1999Relationship marketing defined? An examination of current relationship marketing definitions353 cited
  • 2003The manufacturing strategy‐capabilities links in mass customisation and agile manufacturing – an exploratory study282 cited
  • 2002Towards high value-added products and services: mass customization and beyond272 cited
  • 1997From mass production to flexible/agile production243 cited
  • 2000Markets of one : creating customer-unique value through mass customization225 cited
  • 2004Evaluation of postponement structures to accommodate mass customization

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173 cited
  • 1999The personalised marketplace: beyond the 4Ps172 cited
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