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Advanced Theory and Practice in Sport Marketing
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Advanced Theory and Practice in Sport Marketing (2017)Advanced Theory and Practice in Sport Mar…Examining the factors influencing organizational creativity in professional sport organizations (2020)Examining the factors influen…Women's 2011 Football World Cup: The impact of perceived images of women's soccer and the World Cup 2011 on interest in attending matches (2011)Women's 2011 Football World C…Spectator Motives and Points of Attachment: an Investigation on Professional Basketball (2011)Spectator Motives and Points …Sportainment: changing the pace of limited‐overs cricket in South Africa (2009)Sportainment: changing the pa…Case Study Research: Design and Methods (1984)The Art of Case Study Research (1996)Case Study Research (2004)International sport marketing: practical and future research implications (2011)Coopetition at the sports marketing/entrepreneurship interface (2016)The impact of brand associations on brand loyalty in the football industry (2016)Review of Psychometric theory (2nd ed.). (1979)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)A circumplex model of affect. (1980)Marketing management: analysis. planning. implementation and control (2000)Toward a better understanding of core and peripheral market demand for women’s spectator sports: An importance-performance map analysis approach based on gender (2022)Advances in Consumer Research (2025)The Strength of Weak Ties (1973)Economic Action and Social Structure: The Problem of Embeddedness (1985)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)An expanded psychological capital (A-HERO) construct for creativity: building a competitive advantage for sport organisations (2021)
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  • 2009Sportainment: changing the pace of limited‐overs cricket in South Africa37 cited
  • 2020Examining the factors influencing organizational creativity in professional sport organizations35 cited
  • 2011Women's 2011 Football World Cup: The impact of perceived images of women's soccer and the World Cup 2011 on interest in attending matches28 cited
  • 2011Spectator Motives and Points of Attachment: an Investigation on Professional Basketball17 cited

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