The individualized corporation: a fundamentally new approach to management

Abstract

This book brings together six years of research and writing by two leading thinkers on global organization. Drawing on their detailed knowledge of major corporations, including ABB, Canon, 3M, and McKinsey, Ghoshal and Bartlett argue that we are witnessing the emergence of a new and radically different organizational form. The philosophy that underpins this form focuses on the power of the individual as the driver of value creation in the company and on the importance of individuality in management. Stressing the significance of purpose, process and people, their analysis pays particular attention to creating and leveraging knowledge, building organizational capabilities as well as developing individual competence. Readers may already be familiar with some of Ghoshal and Bartlett's ideas that have been published elsewhere-but by bringing them together here, they become at once more accessible and more challenging.

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