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Strengthening the global cruise market is in the upward trend as evidenced by the continued growth in the number of passengers on the cruising market. The source market, which is dominating by the demand for cruising, is North America, followed by the European market. In addition to the European market intensifying its increase in demand in the last few years, compared to other markets, passenger flows on cruises in Europe is constantly increasing its share in the global passenger flows on the world cruise market. Consequently, in this paper, the main features and trends in passengers flows on the world market and Mediterranean cruises are analyzed, within which a specific attention is given in analyzing passenger flows in the developing Mediterranean or Adriatic market. In accordance with the analyzed data, significant conclusions have been brought about the present state and future prospects of the global passenger flows on the Mediterranean area, as well as the prospects of development of the Adriatic market within the Mediterranean cruise market. © Faculty of Maritime Studies Rijeka, 2014.
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