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p.4 INTRODUCTION p.5 CHAPTER 1: THE ORIGINS OF THE THEORY OF REGRET p.9 1.1. Von Neumann-Morgenstern Expected Utility Theory p.10 1.2. An alternative Theory of Rational Choice under Uncertainty p.12 1.3. Minimax Regret Rule p.15 1.4. Applications of Regret Theory: Behavioral Finance p.18 CHAPTER 2: DECISION JUSTIFICATION THEORY, REGRET AND DISAPPOINTMENT p.23 2.1. Decision Justification Theory p.24 2.1.1. Counterfactual Thinking p.25 2.1.2. Self-Blame p.26 2.2. The Factor Action-Inaction in the Short-run and in the Long-run....p.27
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