References

• 1980Yearning for Yesterday: A Sociology of Nostalgia.1,479 cited
• 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning1,418 cited
• 2010Creating Powerful Brands591 cited
• 1989Some Exploratory Findings on the Development of Musical Tastes547 cited
• 2007Corporate brands with a heritage518 cited
• 1994The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings485 cited
• 2002The seventies: the great shift in American culture, society, and politics455 cited
• 2010Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products310 cited
• 1994Age, Sex, and Attitude toward the past as Predictors of Consumers’ Aesthetic Tastes for Cultural Products310 cited
• 2000The Commodification of the American West: Marketers’ Production of Cultural Meanings at the Trade Show272 cited
• 2008Luxury Brand Management: A World of Privilege254 cited
• 1989Building successful brands: The strategic options226 cited
• 1996Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes208 cited
• 2001Marketing – The Retro Revolution197 cited