Cross‐cultural Business Gift Giving

Wiboon Arunthanes · Patriya Silpakit Tansuhaj · David J. Lemak

55 citations0/0 files storedInternational Marketing Review

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Global and Cross-Cultural Management Language, Communication, and Linguistic Studies Cultural Differences and Values

Abstract

Offers a parsimonious conceptual framework to provide a more systematic assessment of cross‐cultural business gift practices. Uses the high and low context classification of cultures to compare gift giving and to provide factors explaining possible differences. Then offers research propositions to guide future research and to assist international business managers when making gift‐giving decisions. Also provides a manager′s checklist to guide cross‐cultural gift‐giving decisions.

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References

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2019Deviance, deviant behaviour and hospitality management: Sources, forms and drivers 2003An inference of gift‐giving within Asian business culture 2011Cross-Cultural Issues in Marketing Communications: An Anthropological Perspective of International Business 2014Premium generic brand (PGB) choice vis-à-vis generic and national brands: A scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context 2012Key issues in cross-cultural business communication: Anthropological approaches to international business

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