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QUALITATIVE RESEARCH METHODS: A COMPARISON BETWEEN FOCUS-GROUP AND IN-DEPTH INTERVIEW
5 references·5 citing·33 second hop
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this work references cited by second hop

References

  • 1996Qualitative Interviewing: The Art of Hearing Data11,180 cited
  • 2023An Introduction to Qualitative Research9,544 cited
  • 1970Marketing Research3,552 cited
  • 1995Marketing Research447 cited
  • 2004Specialist or generalist: Views from academia and industry20 cited

Cited by

  • 2021Issues and challenges of IFRS 9 in Malaysian Islamic financial institutions: recognition criteria perspective17 cited
  • 2020Internationalisation and branding strategy16 cited
  • 2018Framing Strategic News from The Perspective of Media Organizations in Malaysia11 cited
  • 2023Stifled, invisible, and threatened: cultural appropriation in K-pop through the lens of identity-negotiating fans of color6 cited
  • 2025Becoming a Woman or a Man: Subjective Theories among Shipibo-Konibo Adults and Youth5 cited

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