Since the 1980s the traditional European winegrowing regions have been\ncarrying out deep changes in response to the onslaught of winegrowers in the New\nWorld. In recent years Spanish regions have been foremost in Europe in terms of\nchange in areas turned over to wine production and distribution. This study analyses the main sequences of changes the Spanish wine industry has undergone:\nthe evolution of consumption through the changes in consumer drinking habits; the\nleading role of exports in international markets; the spread of different types of\nmarketing and business organization; the distribution in large and small sellers, and the main factors that have been involved in the chain of production and in the\nmodernization of the wineries.
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