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Cited by

• 2015Luxe for Less108 cited
• 2013Soft computing applications in customer segmentation: State-of-art review and critique86 cited
• 2015Application of K-Means Algorithm for Efficient Customer Segmentation: A Strategy for Targeted Customer Services65 cited
• 2018Segmenting Retail Customers with an Enhanced RFM and a Hybrid Regression/Clustering Method26 cited
• 2023Effectiveness of audience segmentation in instructional risk communication: A systematic literature review25 cited
• 2018Corporate social responsibility: the effect of need-for-status and fluency on consumers’ attitudes25 cited
• 2024Investigating the technology acceptance model, image congruence and cultural differences in facial recognition payment adoption22 cited
• 2023A Segmentation Analysis of American Sports Bettors by Involvement19 cited
• 2017Retail market segmentation: the use of consumer decision-making styles, overall satisfaction and demographics17 cited
• 2019Evolution of Customer Segmentation in the Era of Big Data17 cited
• 2022A Statistical Approach to Classification: A guide to hierarchical cluster analysis in agricultural communications research16 cited
• 2019Market Segmentation, Targeting, and Positioning Using Machine Learning15 cited
• 2021A Survey on Customer Segmentation using Machine Learning Algorithms to Find Prospective Clients