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Visual complexity in banner ads
16 references·1 citing·43 second hop
Visual complexity in banner ads (2003)Visual complexity in banner adsPerception and Communication (2016)Perception and CommunicationThe Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web (2001)The Medium Is Not the Message…The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When an Edit Is an Edit Can an Edit Be Too Much? (2000)The Effects of Edits on Arous…Principles of Internet Marketing (1999)Principles of Internet Market…Cognitive Impact of Banner Ad Characteristics: An Experimental Study (1999)Cognitive Impact of Banner Ad…Comparing the Effectiveness of the Web Site with Traditional Media (1998)Comparing the Effectiveness o…Advertising on the Web: Is There Response before Click-Through? (1997)Advertising on the Web: Is Th…Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes (1995)Understanding the Effects of …Exploring Differences in Males' and Females' Processing Strategies (1991)Exploring Differences in Male…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Ease of Message Processing as a Moderator of Repetition Effects in Advertising (1990)Ease of Message Processing as…Ease of Message Processing as a Moderator of Repetition Effects in Advertising (1990)Ease of Message Processing as…Print Ad Recognition Readership Scores: An Information Processing Perspective (1988)Print Ad Recognition Readersh…Poor Reception: Misunderstanding and Forgetting Broadcast News (1987)Poor Reception: Misunderstand…Cognitive Psychology and Its Implications (1987)Cognitive Psychology and Its …Perception and communication. (1958)Perception and communication.The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)The Stopping Power of Adverti…In A Different Voice: Psychological Theory And Women's Development (1982)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Schema Congruity as a Basis for Product Evaluation (1989)Consumer Self-Confidence: Refinements in Conceptualization and Measurement (2001)The role of moderating factors in user technology acceptance (2005)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. 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(2004)An Information Processing Theory of Consumer Choice (1979)Information Processing from Advertisements: Toward an Integrative Framework (1989)Social Capital: Prospects for a New Concept (2002)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Factors influencing the usage of websites: the case of a generic portal in The Netherlands (2003)Determining Uses and Gratifications for the Internet (2004)Information direction, website reputation and eWOM effect: A moderating role of product type (2008)The role of knowledge in discourse comprehension: A construction-integration model. (1988)The episodic buffer: a new component of working memory? 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References

  • 2016Perception and Communication4,730 cited
  • 1958Perception and communication.4,510 cited
  • 1987Cognitive Psychology and Its Implications3,221 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 1991Exploring Differences in Males' and Females' Processing Strategies790 cited
  • 1999Principles of Internet Marketing493 cited
  • 1997Advertising on the Web: Is There Response before Click-Through?352 cited
  • 1990Ease of Message Processing as a Moderator of Repetition Effects in Advertising339 cited
  • 1995Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes316 cited
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  • 2000The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When an Edit Is an Edit Can an Edit Be Too Much?227 cited
  • 1999Cognitive Impact of Banner Ad Characteristics: An Experimental Study222 cited
  • 1987Poor Reception: Misunderstanding and Forgetting Broadcast News199 cited
  • 2001The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web171 cited

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1988
Print Ad Recognition Readership Scores: An Information Processing Perspective
162 cited
  • 1998Comparing the Effectiveness of the Web Site with Traditional Media150 cited
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    • 2010The Stopping Power of Advertising: Measures and Effects of Visual Complexity791 cited