Public Relations: An Introduction

Shirley Harrison

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Public Relations and Crisis Communication Marketing and Advertising Strategies Corporate Identity and Reputation

Abstract

1. Public Relations: What Is It and Why Do We Use It? 2. Getting from There to Here. 3. The Theoretical Framework. 4. Planning for Results. 5. Corporate Public Relations. 6. Crisis Public Relations. 7. Internal Communications. 8. Community Relations and Sponsorship. 9. Specialist Public Relations. 10. Where Do We Go from Here? Appendices. Bibliography. Index.

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