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The Effect of Experiential Marketing on the Brand Equity of Low-Priced Cosmetics Brands
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The Effect of Experiential Marketing on the Brand Equity of Low-Priced Cosmetics Brands (2010)The Effect of Experiential Marketing on t…A Study on Perceived Luxury Fashion Brand Experience Based on the Metaverse Platform : A focus on ZEPETO (2022)A Study on Perceived Luxury F…Impacts of Experiential Marketing Components in Fashion Multi-tasking Culture Stores on Shopping Flow, Store Satisfaction, and Purchase Intention in China : Focusing on Shanghai (2021)Impacts of Experiential Marke…Effect of Experience Elements on Store Identity, Shopping Satisfaction and Behavioral Intention in Lifestyle Shops (2016)Effect of Experience Elements…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Building Strong Brands (1995)Welcome to the experience economy. (1998)The impact of the experience marketing satisfaction with fashion lifestyle shops on purchase intention and loyalty (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Beyond boredom and anxiety (1975)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)
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  • 2016Effect of Experience Elements on Store Identity, Shopping Satisfaction and Behavioral Intention in Lifestyle Shops8 cited
  • 2022A Study on Perceived Luxury Fashion Brand Experience Based on the Metaverse Platform : A focus on ZEPETO6 cited
  • 2021Impacts of Experiential Marketing Components in Fashion Multi-tasking Culture Stores on Shopping Flow, Store Satisfaction, and Purchase Intention in China : Focusing on Shanghai6 cited

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