User acceptance of location-based social networking services

Jieun Yu · Hangjung Zo · Munkee Choi · Andrew P. Ciganek

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Technology Adoption and User Behaviour Digital Marketing and Social Media Innovative Human-Technology Interaction

Abstract

Purpose The purpose of this paper is to develop a research model examining users' perceived value of a location-based social networking service (LB-SNS) through hedonic, utilitarian, and social values. This study investigates the impact for each type of perceived value on user satisfaction, behavioural intention to use, and word-of-mouth for LB-SNS.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1988Structural equation modeling in practice: A review and recommended two-step approach.2019Diffusion of Innovations 1 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1996The Behavioral Consequences of Service Quality

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