Ethnography and the corporate encounter: reflections on research in and of corporations

Abstract

This is a deeply thoughtful and nuanced account of the most celebrated and contested of our contemporary field sites. The authors touch all of the relevant bases-the articulation of theory and practice, the ethical dimension of methodological commitment, the role demands of researchers in a commercial context-that a cultural construal of ethnographic work requires. The volume appeals to readers of 'pure' and 'applied' persuasions alike, and offers timely insight into ethnography as a vocation. . John F. Sherry, Jr, University of Notre Dame an increasingly vibrant arena of corporate anthropology-or the anthropology of corporations- this is the first volume that successfully closes the gap between practicing/applied anthropologists working as consultants, corporate employees, or within applied programs, and anthropologists working within university departments, who increasingly define their research in the same corporate domains. Each essay offers conceptual resources that will define terms for active collaborations among all ethnographers who enter this arena. . George Marcus, University of California-Irvine Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis. Melissa Cefkin is a cultural anthropologist with experience in research, management, teaching, and consulting for business and government. Currently based at IBM Research in the area of services research, she earned her PhD from Rice University and remains dedicated to pursuing a critical understanding of the intersections of anthropological practice within business and organizational settings.

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