The mass audience: rediscovering the dominant model

Unknown author

1998-05-01otherChoice Reviews Online218 citationsclosed

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Media Studies and Communication Media and Digital Communication Cultural, Social, and Media Studies

Abstract

Contents: Preface. The Concept of Mass Audience. Mass Audience Behavior. The Audience Commodity. Inheritance Effects. Repeat Viewing. Television New Audiences. The New Media Environment. The Mass Audience in Media Theory.

Citations in this library

Stored only when both papers are in the corpus — 218 citations exist upstream.

Cited by

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