Culture based development: empirical evidence from Shilpgram Fair, Rajasthan

Abstract

Purpose – The purpose of this paper is to investigate the role of culture in economic growth in areas where the Shilpgram fair is facilitated in Rajasthan. Design/methodology/approach – The data are acquired through primary and secondary data with individual meetings, interviews and questionnaires. Findings – The study uncovered that the Shilpgram fair is expanding mindfulness and financial development of rural life and crafts particularly for younger people. Originality/value – This study presents recognition of the financial effects of tourism on neighbouring group association in tourism development.

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