The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Abstract

From the Publisher: In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business—from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way. Author Biography: Michael Gerber is the founder and chairman of The E-Myth Academy, based in Santa Rosa, California. He is a bestselling author, highly sought-after speaker, and small-business revolutionary who has brought his E-Myth-brand revolution to hundreds of thousands of satisfied clients in small, midsize, and very large organizations.

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