The challenges of growing small businesses : insights from women entrepreneurs in Africa

Pat. Howarth Richardson

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Entrepreneurship Studies and Influences Gender, Labor, and Family Dynamics Microfinance and Financial Inclusion

Abstract

Provides a synthesis of the findings from the WED (Women’s Enterprise Development) Study entitled 'Job, Gender and Small Enterprises in Africa', carried out in Ethiopia, Tanzania and Zambia in 2002. Identifies ways in which governments, the ILO, donors, NGOs and the private sector can improve the prospects of women’s entrepreneurship. Uses the MAIR model to reflect the roles of Motivation and determination, Abilities and skills, Ideas and market, and Resources in starting and developing a successful business.

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