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Introduction to E-commerce · Study

BookIntroduction to E-commerce

Zheng Qin2009

Book2009

Introduction to E-commerce

346 citations·0/0 files stored·Springer eBooks

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E-commerce and Technology Innovations Digital Marketing and Social Media Digital Innovation in Industries

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2003The business model concept: theoretical underpinnings and empirical illustrations 2017The customer value proposition: evolution, development, and application in marketing 2006Where To Go From Here? Thoughts on Future Directions for Research on Individual‐Level Technology Adoption with a Focus on Decision Making*2018Conceptualizing and communicating value in business markets: From value in exchange to value in use 2008Enabling the business strategy of SMEs through e‐business capabilities 2016Assessing the determinants of internet banking adoption intentions: A social cognitive theory perspective 2012An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology 2015The role of Security, Design and Content factors on customer trust in mobile commerce

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Year2009

Typebook

Published2009-01-01

VenueSpringer eBooks

Languageen

Citations346

Files0 public / 0

ShelfE-commerce and Technology Innovations

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doi10.1007/978-3-540-49645-8

openalex_workW1554005265

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