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Focusing on the measurement of universities’ performance in knowledge transfer, we outline some \ncritical issues connected with the choice of appropriate indicators: in particular, we argue \nthat, in order to allow universities to correctly represent their knowledge transfer performance, indicators should include a variety of knowledge transfer activities, reflect a variety of impacts, allow comparability between institutions, and avoid the creation of perverse behavioural incentives. To illustrate these issues\nempirically, we discuss the case of the United Kingdom’s Higher Education –Business and Community \nInteraction (HE-BCI) survey. We show that the indicators used to measure and reward univ\nersities’ engagement in knowledge transfer are \nnot fully comprehensive, they are better suited to capture the impact of certain types of activities than othersand they are influenced by institutional strategies and characteristics rather than simply reflecting different performances.\nThe conclusions explore some promising directions to address some of these problems
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