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Advertising Signals of Product Quality · Study

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PreprintAdvertising Signals of Product Quality

Steven A. Matthews1990

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Preprintgreen1990

Advertising Signals of Product Quality

Steven A. Matthews · Doron Fertig

36 citations·0/0 files stored·RePEc: Research Papers in Economics

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

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1991Oligopoly Limit Pricing

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2001Price Competition and Advertising Signals: Signaling by Competing Senders 1994Advertising and Coordination 2006Dividend Policy in Switzerland 2011Game theory as a marketing tool: uses and limitations

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2002Advertising and prices as signals of quality in a regime of price rivalryarticle · 1 shared reference 1999Microeconomic and Macroeconomic Influences on Entry and Exit of Firmsarticle · 1 shared reference 2001Price Competition and Advertising Signals: Signaling by Competing Sendersarticle · 1 shared reference 2008Imperfect competition and quality signallingarticle · 1 shared reference 2020Linear demand systems for differentiated goods: Overview and user’s guidearticle · 1 shared reference 1995A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequencesarticle · 1 shared reference

Details

Year1990

Typepreprint

Published1990-04-01

VenueRePEc: Research Papers in Economics

Languageen

Citations36

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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openalex_workW1554349894

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