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A multiple discriminant approach to identifying frequent fliers in airline travel: some implications for market segmentation, target marketing, and product differentiation
0 references·6 citing·29 second hop
A multiple discriminant approach to identifying frequent fliers in airline travel: some implications for market segmentation, target marketing, and product differentiation (1990)A multiple discriminant approach to ident…Segmentation and Positioning Analysis for International Air Travel Market (2008)Segmentation and Positioning …Perishable asset revenue management: Integrated Internet Marketing strategies for the airlines (2003)Perishable asset revenue mana…Pie in the Sky? Real Versus Perceived Values of Air Miles (2002)Pie in the Sky? Real Versus P…Stakeholders in a hybrid market: the example of air business passenger travel (1999)Stakeholders in a hybrid mark…The ethical dimensions of airline frequent flier programs (1997)The ethical dimensions of air…Consumers' Perceptions of Airlines: A Correspondence Analysis Approach in a Global Airline Industry (1994)Consumers' Perceptions of Air…Marketing: Theory and Practice (1983)A Field Study of Causal Inferences and Consumer Reaction: The View from the Airport (1987)Hubs and High Fares: Dominance and Market Power in the U.S. Airline Industry (1989)A Clustering Method for Categorical Data in Tourism Market Segmentation Research (2001)An Introduction to the Offshore Service Ethnocentrism Construct (2008)An Airline Overbooking Model (1971)AIRLINE YIELD MANAGEMENT : AN OVERVIEW OF SEAT INVENTORY CONTROL (1987)Price Dispersion and Differentiation in Online Travel: An Empirical Investigation (2002)Do service providers adopting market segmentation need cooperation with third parties? (2016)The big data phenomenon: The business and public impact (2016)Using surveys to value public goods: the contingent valuation method (1989)Using Surveys to Value Public Goods: The Contingent Valuation Method (1990)Management accounting (1991)Dynamic Pricing with Point Redemption (2022)Agency Theory: An Assessment and Review (1989)Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model (1991)INSTRUMENTAL STAKEHOLDER THEORY: A SYNTHESIS OF ETHICS AND ECONOMICS (1995)Frequent flyer programmes: Is it a relationship, or do the schemes create spurious loyalty? (2003)Loyalty marketing and frequent flyer programmes: Attitudes and attributes of corporate travellers (2003)Managing business travel: Developments and dilemmas in corporate travel management (2011)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Exploring corporate strategy (1997)An Empirical Investigation into the Role of Personal-Related Factors on Corporate Travel Policy Compliance (2009)The service triad: modelling dialectic tensions in service encounters (2009)Strategic management a stakeholder approach (2010)Marketing Management: An Asian Perspective (1994)Market Segmentation (2000)The evaluation of airline service quality by fuzzy MCDM (2002)Analyzing the Online Reputation and Positioning of Airlines (2020)
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Cited by

  • 1994Consumers' Perceptions of Airlines: A Correspondence Analysis Approach in a Global Airline Industry34 cited
  • 2003Perishable asset revenue management: Integrated Internet Marketing strategies for the airlines25 cited
  • 1999Stakeholders in a hybrid market: the example of air business passenger travel23 cited
  • 2008Segmentation and Positioning Analysis for International Air Travel Market20 cited
  • 2002Pie in the Sky? Real Versus Perceived Values of Air Miles18 cited
  • 1997The ethical dimensions of airline frequent flier programs16 cited

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