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Alcances actuales del concepto de marca. Un estudio comparativo, en la historia
4 references·0 citing·10 second hop
Alcances actuales del concepto de marca. Un estudio comparativo, en la historia (2014)Alcances actuales del concepto de marca. …Introducción a Teun Van Dijk: Análisis de Discurso (2005)Introducción a Teun Van Dijk:…Defining A "Brand": Beyond The Literature With Experts' Interpretations (1998)Defining A "Brand": Beyond Th…Building Strong Brands (1995)Building Strong BrandsCultura y simulacro (1978)Cultura y simulacroThe Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Corporate branding and corporate brand performance (2001)CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK? (2005)A model of customer-based brand equity and its application to multiple destinations (2008)El discurso oficial mexicano sobre la migración. Un análisis de las “mañaneras” de AMLO. (2020)Testimonio and Postmodernism (1991)La ciudad y sus signos (2002)Artefactos culturales y alfabetización en la era digital: discusiones conceptuales y praxis educativa (2014)
this work references cited by second hop

References

  • 1995Building Strong Brands4,432 cited
  • 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations622 cited
  • 1978Cultura y simulacro551 cited
  • 2005Introducción a Teun Van Dijk: Análisis de Discurso19 cited

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