Conflict, power, and evolution in the intermodal transportation industry's channel of distribution

Abstract

This paper focuses on the intermodal transportation industry and the conflicts, power, and evolution of channels of distribution within the industry. The aim of the paper is to analyze the intermodal channel from the perspective of the marketing channels literature, and to examine potential channel developments that could lead to a stronger competitive position for the industry. It is hoped that this cross-disciplinary approach to analysis of the intermodal transportation industry will stimulate thinking on ways for the industry to reduce conflict and increase cooperation in a manner that will improve performance.

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