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La medida del significado
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La medida del significado (1976)La medida del significadoLa similitud léxico-semántica en artículos de investigación científica en español: Una aproximación desde el Análisis Semántico Latente (2006)La similitud léxico-semántica…A Study on the Effect of Cause-Related Marketing on the Attitude Towards the Brand: The Case ofPepsiin Spain (2003)A Study on the Effect of Caus…Strategies of Discourse Comprehension (1985)Genre Analysis: English in Academic and Research Settings (1992)Comprehension: A Paradigm for Cognition (1998)Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? (2000)New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance (2013)
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  • 2006La similitud léxico-semántica en artículos de investigación científica en español: Una aproximación desde el Análisis Semántico Latente30 cited
  • 2003A Study on the Effect of Cause-Related Marketing on the Attitude Towards the Brand: The Case ofPepsiin Spain27 cited

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