Patrimonios incómodos para la imagen que Barcelona ofrece al mundo

Abstract

Barcelona is today a city of reference within the world’s tourist map. Created as a process of both an economic evolution towards the third sector as well as a powerful brand image, from the Olympics up to nowadays. Within this scene, Culture and Arts have been pushed at the center of the strategy, building a “cultural spectacle” aimed to differentiate the city’s offer in the market. Furthermore, some specific icons oriented to give it a Catalan, Cosmopolitan and Modern identity are promoted, adding also new symbolic values such as diversity, tolerance or Mediterranean character. Meaning that some range of cultural heritages should be reinforced while others are put aside or even hidden. Barcelona appears then as the result of a perfectly drawn political strategic planning, under the appearance of social consensus and citizens’ involvement

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