Utilization of Arabic Calligraphy to Promote the Arabic Identity in Packaging Designs

Abstract

Letters are considered an important element in graphic design. Arabic calligraphy, specifically, is an important art that give letters aesthetic form. Arabic letters are used in many different ways to form words. These words are then used in typography giving information and communicating with consumers. In Arabic packaging designs, Arabic letters are not yet utilized to give the cultural identity to the brand and graphic design of the Arabic products in general. This paper focuses at using Arabic letters and digital calligraphy to enhance packaging identity of Arabian products. Keywords: Arabic calligraphy, typography, lettering, identity, digital calligraphy, packaging design

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