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Understanding mass communication
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Understanding mass communication (1981)Understanding mass communicationGreen Products: Factors Exploring the Green Purchasing Behavior of South Indian Shoppers (2020)Green Products: Factors Explo…The Evolution of Media Effects Theory: A Six-Stage Model of Cumulative Research (2011)The Evolution of Media Effect…The future of the Dutch public library: ten years on (2008)The future of the Dutch publi…Three Faces of Eva: Perpetuation of The Hot-Latina Stereotype inDesperate Housewives (2007)Three Faces of Eva: Perpetuat…Information behaviour of primary health care providers in rural Uganda (2007)Information behaviour of prim…Out of Sight and Out of Mind (2004)Out of Sight and Out of MindChildren's Views of Mental Illness: A Review of the Literature (2002)Children's Views of Mental Il…The TARES Test: Five Principles for Ethical Persuasion (2001)The TARES Test: Five Principl…Interactive Advertising and Presence (2001)Interactive Advertising and P…Attention to Counter-Attitudinal Messages in a State Election Campaign (2001)Attention to Counter-Attitudi…The impact of attitudes on memory: An affair to remember. (1999)The impact of attitudes on me…Mass Media, Secular Trends, and the Future of Cardiovascular Disease Health Promotion: An Interpretive Analysis (1999)Mass Media, Secular Trends, a…Mass media and the death penalty: Social construction of three Nebraska executions (1999)Mass media and the death pena…The Role of Radio in the Rwandan Genocide (1998)The Role of Radio in the Rwan…Sexual Violence in the Media: Indirect Effects on Aggression Against Women (1986)Sexual Violence in the Media:…The Economic Effects of Advertising: A Review of the Literature (1984)The Economic Effects of Adver…Can computer personalities be human personalities? (1995)Communication in the age of virtual reality (1995)New Media Interactive Advertising vs. Traditional Advertising (1998)Experiencing Interactive Advertising beyond Rich Media (2004)EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Macroeconomics and Reality (1980)The Perceived Informativeness of National and Retail Advertising (1987)An Information Content Comparison of Magazine Ads across a Response Continuum from Direct Response to Institutional Advertising (1990)Advertising on Social Network Sites: A Structural Equation Modelling Approach (2013)Advances in Consumer Research (2025)A theory of justice original editionThe Ethics of Authenticity (1992)A Framework for Assessing Immorally Manipulative Marketing Tactics (2011)Transparency for Sponsored Content: Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism (2016)MANAGING PUBLIC RELATIONS (2018)Ethical Issues in COVID-19 Communication to Mitigate the Pandemic: Dilemmas and Practical Implications (2020)The “Mainstreaming” of America: Violence Profile No. 11 (1980)On Stigma and Its Consequences: Evidence from a Longitudinal Study of Men with Dual Diagnoses of Mental Illness and Substance Abuse (1997)Mental Health: A Report of the Surgeon General (1999)The Effects of a Documentary Film About Schizophrenia on Psychiatric Stigma (2003)Stigma and self-concept among adolescents receiving mental health treatment. 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(1980)The evolutionary psychology of men's coercive sexuality (1992)Long-Term Effects of Repeated Exposure to Media Violence in Childhood (1994)Social Consequences of Disparagement Humor: A Prejudiced Norm Theory (2004)The Presentation of Self in Everyday Life. (1956)Visual Pleasure and Narrative Cinema (1975)Stuart Hall: Critical Dialogues in Cultural Studies (2006)Shaken and Stirred: A Content Analysis of Women’s Portrayals in James Bond Films (2009)The S-Word: Discourse, Stereotypes, and the American Indian Woman (2010)Words of a Leader: The Importance of Intersectionality for Understanding Women Leaders’ Use of Dominant Language and How Others Receive It (2024)The Principles of Psychology (1891)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Forewarned and forearmed? Two meta-analysis syntheses of forewarnings of influence appeals. 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  • 1998The Role of Radio in the Rwandan Genocide266 cited
  • 2001Interactive Advertising and Presence257 cited
  • 2011The Evolution of Media Effects Theory: A Six-Stage Model of Cumulative Research206 cited
  • 2002Children's Views of Mental Illness: A Review of the Literature150 cited
  • 1999The impact of attitudes on memory: An affair to remember.142 cited
  • 2001The TARES Test: Five Principles for Ethical Persuasion140 cited
  • 1986Sexual Violence in the Media: Indirect Effects on Aggression Against Women140 cited
  • 2001Attention to Counter-Attitudinal Messages in a State Election Campaign116 cited
  • 2007Three Faces of Eva: Perpetuation of The Hot-Latina Stereotype inDesperate Housewives63 cited
  • 1984The Economic Effects of Advertising: A Review of the Literature45 cited
  • 2020Green Products: Factors Exploring the Green Purchasing Behavior of South Indian Shoppers36 cited
  • 2004Out of Sight and Out of Mind36 cited
  • 1999Mass media and the death penalty: Social construction of three Nebraska executions35 cited
  • 1999Mass Media, Secular Trends, and the Future of Cardiovascular Disease Health Promotion: An Interpretive Analysis32 cited

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  • 2008The future of the Dutch public library: ten years on28 cited
  • 2007Information behaviour of primary health care providers in rural Uganda26 cited